They don’t react as you expect.
The worst thing is – they do not even want those things you expect.
Cravings for luxury bags have turned into seeking for luxury back bags, luxury heels into sneakers and climbing up the career ladder in a corporate into seeking for something meaningful and fulfilling.
This generation is not buying cars, but Uber rides and plane tickets.
How to get them to work, to buy, to consume?
How to make or keep your brand relevant for them? Is there even something called loyalty among them?